what we value
The idea of PLAIN.J was established in 2016 by entrepreneurs Kay and Mel. Irritably overwhelmed by the mass selection of low-quality and pricey over-done accessories in the fashion market, a business idea was born:
“to create a brand that delivers a plain and simple jewelry solution derived from the world’s best materials at honest prices—where keeping things plain accentuates natural beauty.”
The name PLAIN.J was suggested due to the strong value preposition of keeping fashion plain and simple; and the letter “J” to symbolise earring, which Kay believes is the most important piece of jewelry that brings a glow to one’s face.